HENDERSONVILLE – BrightFarms, a brand of locally grown packaged salads, will expand into North Carolina with a new 280,000-square-foot hydroponic greenhouse.
The new greenhouse will grow a variety of salad greens and herbs including spring mix, spinach, baby kale, romaine, arugula and a variety of other innovative greens not typically seen in traditional supermarkets.
By growing produce close to its consumers, BrightFarms delivers its local, pesticide-free baby greens to supermarkets in as little as 24 hours of harvest, about a week faster than leafy greens grown on the West Coast.
The new greenhouse will add to BrightFarms’ network of local, sustainable greenhouse farms, serving local markets including Charlotte, Winston-Salem, Greenville, S.C., Spartanburg, S.C. and Atlanta.
“Today’s consumers are searching for produce that’s fresher, safer and responsibly grown,” CEO Steve Platt said. “It’s the reason that locally grown food has become the No. 1 purchase driver in produce for supermarkets.”