WINSTON-SALEM – Novant Health has hired Vicky Free as the new senior vice president and chief marketing officer. Free, who has more than 25 years of experience in marketing and brand management, will lead the strategic direction of all Novant Health system marketing activities.
“She brings a strong background in leading successful marketing campaigns for global organizations that will help Novant Health develop insightful and compelling campaigns that demonstrate our commitment to remarkable patient care,” said Jesse Cureton, chief consumer officer for Novant Health.
In her most recent position as the senior vice president of global brand strategy, marketing and creative for Disney/ABC International, she designed and executed integrated marketing strategies that increased brand awareness and audience engagement using innovative advertising, social media and digital campaigns.
Free served as executive vice president and chief marketing officer for BET Networks, where she was accountable for all brand strategy and consumer advertising campaign development across the enterprise.
Free also had several marketing leadership positions with Time Warner.
Prior to her work in national media, she worked with McDonald’s Corporation to develop annual marketing campaigns for women and multicultural markets.