CHARLOTTE – Central Piedmont Community College has launched new branding, which includes new colors, logo, website and advertising campaign, to better tell its story throughout Charlotte-Mecklenburg.
Central Piedmont partnered with Candescence to study the college’s brand over 15 months, taking input from more than 3,000 people. The study found people know the college, but aren’t aware of the depth and breadth of its programs.
“The research bore out the college’s need to reach more families in individuals in Charlotte-Mecklenburg,” President Kandi Deitemeyer said. “We think this new brand will help show the community that Central Piedmont is bold, forward-thinking, ambitious and optimistic. The college can provide you a pathway to career success, further education and a better life.”
Candescence conducted a brand study that found Mecklenburg County residents know Central Piedmont, appreciate and love it, but do not know the full depth and breadth of its programs and services. Based on the study’s results, the college concluded it needs to do a better job of telling its story throughout Charlotte-Mecklenburg.
The college determined there are three “pillars” that support its promise to the community:
• The college provides students a combination of technical and soft skills.
• The college has historic connections to the local business community.
• The smart, common sense of an investment at Central Piedmont. Students don’t just learn “what,” they learn “how.” How to do something, be someone and make a difference.
The college’s new brand promise is straightforward: “Central Piedmont delivers real-world, affordable, hands-on education that will transform you, change your life, and impact our community: Now that’s smart.”
Central Piedmont partnered with Barkley REI to create a more audience-focused website, kmdesign to update its logo and Mythic to create a new advertising campaign concept that rolls out this summer.
Ballantyne firm redesigns logo
Karen McElmoyle of Ballantyne-based kmdesign, designed a new logo for Central Piedmont Community College.
The “Central Piedmont green” has been replaced with a new color scheme: gold and gray. The old “green box” logo has been replaced with a cleaner, more collegiate and modern design.
The brand study also emphasized the need for the college to elevate its visual standing to match the caliber of education and services it provides. Multiple student groups expressed their desire for a logo that stands well with corporate and other institutional marks in Charlotte.