There’s a reason for kids to sport a milk mustache because it could earn a grant for their school.
The Southeast United Diary Industry Association announced its BUILT WITH CHOCOLATE MILK 2017 Coaches Challenge, in which school athletic programs and recreational sports leagues can vie for one of five $1,000 athletic program grants through submitting a photo or video that shoes how the team is “Built with Chocolate Milk.”
To enter the contest, which is through May 12: post a photo or video on social media showing student athletes drinking chocolate milk in the halls, after practice, in the gym, on the field or after a game.
Social media entries can be submitted via Twitter and Instagram using the @Chocolate_Milk tag (Twitter),@BuiltWithChocolateMilk tag (Instagram), or the #CoachChallenge and #promo hashtags. Entries can also be submitted via email (firstname.lastname@example.org).
Winning schools or teams can use their $1,000 grant to purchase athletic equipment and uniforms or fund team travel and facility improvements.
“We want to celebrate these coaches for what they are—an integral group of influencers and role models who are shaping young athletes each and every day,” Miranda Abney, marketing director for Milk Processor Education Program, said. “We’re proud to support their efforts and, through these grants, further their athletic programs’ success and growth.”
Finalists will be announced May 29 and contest winners will be announced June 27. A new fall contest is schedule between August 14 and Nov. 3.
Find contest rules here.