CHARLOTTE – The Secret Chocolatier will close its Ballantyne store April 28 and consolidate back to one location – its flagship store in Cotswold.
This is part of the shop’s strategy to expand its wholesale reach and trade show opportunities.
“While we are going to miss having a retail location in Ballantyne, we are excited to have our family back under one roof,” co-owner Robin Ciordia said. , “This consolidation also enables us to go in a different direction and to streamline our business and production.”
The family-run business includes Ciordia’s parents, Chef Bill Dietz (aka “The Secret Chocolatier”) and Karen Dietz; husband Andy Ciordia; 5-year-old son Logan Ciordia; and other employees.
The Secret Chocolatier, which began in 2008, opened its Ballantyne location (11318 N. Community House Road) in fall 2013. The 1,400-square-foot space housed a prep kitchen, retail display area, indoor and outdoor seating, and a coffee lounge.
“We appreciate the Ballantyne community for its support over the past three years,” Ciordia said. “The good news is that we won’t be far away. In addition to our Cotswold store, we hope to be in area retailers in Ballantyne in the near future.”
In addition to its Cotswold store (2935 Providence Road), The Secret Chocolatier sells its products at multiple retail locations and online at www.thesecretchocolatier.com.