CHARLOTTE – Good Brand Company has cultivated an environment that goes beyond the obvious benefits of sharing office space.
GBC shares space with Warren Publishing/PipeVine Press and Monika Weymouth Public Relations at The Fountains Shopping Center on the corner of Tom Short and Ardrey Kell roads.
“There are certain unique aspects to being a small business owner that only someone else who is in the same position can fully understand,” said Damon Segetti who co-owns Good Brand Company with his business partner Jason Neman. “Sharing space with these other firms gives us a daily opportunity to collaborate, share advice and support each other.”
Ballantyne is an obvious location choice for both GBC owners as each of them live in the area with their respective families. Neman has lived here for 14 years. Segetti has owned a home here for five years.
They also valued the access I-485 provides to the growing corporate area in Ballantyne and the development south of Charlotte in South Carolina, Neman said.
Neman and Segetti worked together to design the space. They handled nearly everything themselves, from selecting the colors to hanging the window treatments.
“We weren’t just decorating an office. We wanted to design and create an environment that reflects who we are as an agency,” Neman said. “We wanted everything about this space to convey our innovative approach to work and our way of thinking on behalf of our clients.”
All three firms maintain their autonomy while enjoying the best features of the traditional office environment. On an average day, employees from the companies generate ideas, gather insights and leverage their collective professional experience.
The co-habitation evolved from a series of meetings and strategic planning among the business owners.
“GBC was helping PipeVine develop their brand,” Neman said. “We just happened to start discussing our search for office space one day during a lunch meeting.
“As the conversation continued, we realized that both of our firms were looking for the same creative environment. It didn’t take long to recognize the advantages and start looking together.”
Around that same time, PipeVine Press President Mindy Kuhn was introduced to Monika Weymouth while they were looking at the same office space. Monika Weymouth Public Relations soon became a fit in the strategic partnership.
The creative aspect of the work and services offered by the all three businesses aligned. Not only would they keep overhead low but unique networking and creative opportunities began materializing, as well.
“Sharing this space with other creative small businesses has been a huge asset for our company¨” Kuhn said. “We’ve been able to bounce ideas off of each other and connect our clients with a certain expertise that we don’t necessarily offer.”
The secret to their arrangement is simple. The three companies offer services that complement their respective businesses without any direct competition or conflict of interest.
“The creative nature of our work requires a balance of dynamic sharing with meetings and brainstorming, yet we also need quiet moments of concentration and execution,” Neman said.