BLACKSBURG, Va. – New radio signal 89.3 Joy FM signed on in the Charlotte area on March 28.
The signal has the capacity to reach more than 1 million people daily with uplifting music that reminds listeners of the importance of God, family and community.
The newly added Joy FM signal provides listeners with an additional choice for fans of Christian music. The nonprofit radio network, headquartered in Winston-Salem, has been broadcasting to parts of the Charlotte area under its 91.3 FM frequency since 2014. The more powerful 89.3 FM was added to improve the network’s overall reach throughout Charlotte and surrounding communities.
Positive Alternative Radio, Joy FM’s parent company, identified a growing demand for Joy FM’s authentic down-home brand in the area. The radio ministry has worked for eight years to establish a more encompassing signal for Charlotte.
“We’re proud to be reaching the larger Charlotte area with real music for real life,” said Brian Sanders, executive vice president of Positive Alternative Radio. “This outstanding addition will not only bless listeners, but also improve our ability to provide valuable ministry support to churches, nonprofits and Christian-owned businesses. It’s our goal to make Charlotte an even better place to live and raise a family.”
General Manager Daniel Britt believes the internet and social media has allowed Southern Gospel to pick up new and younger listeners.
Joy FM’s streaming broadcast is listened to worldwide through www.joyfm.org. The free service averages 88,382 total listener hours per month. The station’s Facebook account has attracted more than 600,000 likes. More than 60,000 people have downloaded the Joy FM app on iTunes or Google Play.
“People of all ages like the authenticity, sense of community and rootsy harmonies found in Southern Gospel music,” Britt said. “We have a growing listenership thanks to our terrestrial signals, streaming services and the Joy FM app.”